The launch of the latest and most modern searching technique, the Google instant, has created quite a stir among the masses. Not only has this technology proven to be a great means of a quick and efficient search pattern, but it has also affected the Search Engine Marketing (SEM) phenomenon in an immense manner. With the Google instant search, the Google search engine streams each letter that is typed and gives the search results accordingly.

The Conventional Method

Now before the arrival of the Google instant search concept, the conventional technique for searching used to include the search result coming on the screen on the completion of a whole “phrase” and the ad-words coming page-wise. This involved the following techniques:

). The user types a phrase of search parameters.
). Then comes the clicking on the “search” button.
). Once this is done, the result page is shown which contains a list of ad-words.

This basically affects the search engine marketing in the regular manner, as a particular set of ad-words would be visible with the search of a given phrase of words.

The Google Instant Method

The only different with the Google instant search technique is that the search page refreshes with each work typed of the given phrase of search parameters. This means that instead of showing just one page full of ad-words, now on the streaming due to each word types would lead to the refreshing of the search page and thereby keep showing multiple ad-words on each instant. Due to this the scope of placing of ads, in order to play a positive role on the search engine marketing, increases.